Getting the Gigs Part 2…and finding your “Space.”

Moving forward, I am cutting back on the “event service” agencies. The investment for return on Gigs is not a win for me.

So, I’ve got some work cut out for me. I have to do my own SEO. Not my expertise, this is throwing spaghetti on a wall to see what sticks. Hiring a pro is too costly for my market.

Status is relevant for all gig workers. Your status determines your value…just the facts.

If you want to upgrade your status you must boost your reputation and clients.

An immediate bump in reputation is not easy, but for the hungry, you might consider an audition for AGT. The bad news is you have to be good. That is not unreasonable considering your goal. The good news is you do not have to win. You earn an immediate badge of honor. When you can claim, “As seen on…”

There are also local opportunities, be creative. You may be newsworthy. Exposure, exposure, exposure!

Upgrading your clients means seeking work from people with deep pockets. I work mostly at private events. Birthdays, holiday parties, weddings…occasionally I work at a corporate event. There is a lot more money available in the corporate world. You’ll have to bang on a few doors, but some low-profile magicians make serious money through trade shows.

(By low profile, I mean magicians who may not have a “Star reputation” in the magic community, but they have status in the corporate world.)

One of the best from my generation is Paul Gertner. Paul is not a low-profile Magician. Paul's creation “The Ring on the Hour Glass” was featured in one of David Copperfield’s TV Specials.

                            

                 

He’s fooled, Penn and Teller.

Paul was even seen in Mr. Roger’s Neighborhood. Lesson: Grab every opportunity.

I’m too old to follow my own advice, but the young can shoot for the stars. Again, you have to be good, real good. Just because you want to make a living as a magic performer doesn’t mean you can. 

I don’t believe there is a magic mirror where we can truly see ourselves and our abilities and limitations. Perseverance without talent will not pay off.

I can tell you, if you are outstanding, you may do well. However, there is a lot of hard work involved. If you think of all you need to prepare for, you might choose a different path.

Have you thought about health insurance?

I remain surprised when “name Magicians” need to access Go Fund Me for medical bills.

Have you thought about retirement, or paying taxes? Don’t even think you can survive on Social Security. You are self-employed and are responsible for your own retirement.

One high-profile magician has combined his private business and still followed his passion for magic. Check out Marc DeSouza. 

                              

Remember, we can’t all be famous… but that’s not why we do this. 

Good Luck.

Joe Ferranti

Boston Massachusetts Magician

Boston's Favorite Adult Birthday Magician....

Adult Birthday Magic

Not long ago, the only people looking for Birthday Magicians were parents interested in making their child's Birthday Special. It is still the major search for birthday Parties. 

Why not, it is perfect entertainment for a crowd of kids. See some videos of kids laughing and screaming!

I do pretty much the same thing, except my audience age is somewhere between 17 to 100 years old. (Yes, I've done exactly that, and every age in between.

Just a little caveat, make sure you search for Adult Birthday Magicians...check out Google or any search engine. There are many to choose from, you'll find me there amongst the crowd.

I'd love to be your choice, here's my latest google Review.

I booked Joe for my fiancé’s birthday, and he was fantastic!!! From the first call to inquire about his services, to saying goodbye after his performance, working with Joe was a pleasure and a smooth process. We agreed Joe would meet us at a bowling alley at 9pm after our birthday dinner at a nearby restaurant. Our dinner was running late, so I stepped out to call Joe and let him know. He told me it was no problem at all and not to rush, which eased my mind greatly. We showed up to the bowling alley at 9:30pm and met Joe and his wife waiting there for us, they were so warm and kind. Joe’s magic was incredible, and he was very funny and engaging with our guests. His wife was so sweet and filmed the whole thing. We all had such a great time and are still talking about it days later. He made my fiancé’s birthday so special. Joe is an amazing magician, and very easy, flexible, and adaptable to work with.

If you are hearing a "tooting" sound, that would be me, blowing my own horn.

Give me a call 339-927-4710, Let's make someone's Birthday, special.

Joe Ferranti

ferrnatimagic.com

Getting the Gigs with Paid Avertising or Search Engine Optimization.

Getting the Gigs…Part One

Joe Ferranti professioanal magician Boston Massachusetts

I’ve been working as a “Semi Pro Magician” for a relatively short time…12 years. But the process of getting work is not remotely close to when I began.

The first challenge is to inform potential clients that you exist. (Having a website does not do this…well, not automatically.)

 I quickly learned that I needed to be seen where people search for magicians. Twelve years ago, that was Gig masters and Gig Salad. These are event services directories, they command the top spots on the internet, so my website is “David”, and they are “Goliath.”

Fact! Most internet searchers don’t go past the first page, I am not sure if most go past the top two or three listings.

When you are beginning you need to belong to one or more event service providers. (I don’t call them agents, as we have no personal relationship.)

As a client, it looks pretty good, you don’t pay a fee for your introduction to the talent. If you are The Magician, D.J., band, etc. You pay a fee, depending on which services you choose to use. Some “agencies” charge a membership fee which ranges from $300 to $500 each year, but it doesn’t end there. After you are booked you pay an additional fee for each gig you secure. Other event services simply charge you for each event individually. The cost to communicate with a client can be quite steep, especially considering you have no idea of at least an approximation of their budget. This can be literally like burning money.

Since I began, the number of event service providers has grown. If I belonged to all of them, it would cost me as much as my yearly income. I won’t mention them by name as they get too much attention without my help.

 Until next time ...

                 Joe Ferranti Massachusetts’ Favorite Adult Birthday Magician 

                                             339-927-4710  joseph.ferranti06@comcast.net

                                         Next blog continues with more, on Getting the Gigs.