Getting the Gigs…Part One
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Joe Ferranti professioanal magician Boston Massachusetts
The first challenge is to inform potential
clients that you exist. (Having a website does not do this…well, not
automatically.)
I quickly learned that I needed to be seen where people search for magicians. Twelve years ago, that was Gig masters and Gig Salad. These are event services directories, they command the top spots on the internet, so my website is “David”, and they are “Goliath.”
Fact! Most internet searchers don’t go past
the first page, I am not sure if most go past the top two or three listings.
When you are beginning you need to belong to
one or more event service providers. (I don’t call them agents, as we have no
personal relationship.)
As a client, it looks pretty good, you don’t
pay a fee for your introduction to the talent. If you are The Magician, D.J.,
band, etc. You pay a fee, depending on which services you choose to use. Some “agencies”
charge a membership fee which ranges from $300 to $500 each year, but it doesn’t
end there. After you are booked you pay an additional fee for each gig you
secure. Other event services simply charge you for each event individually. The
cost to communicate with a client can be quite steep, especially considering
you have no idea of at least an approximation of their budget. This can be
literally like burning money.
Since I began, the number of event service providers has grown. If I belonged to all of them, it would cost me as much as my yearly income. I won’t mention them by name as they get too much attention without my help.
Until next time ...
Joe Ferranti Massachusetts’ Favorite Adult Birthday Magician
339-927-4710 joseph.ferranti06@comcast.net
Next blog continues with more, on Getting the Gigs.
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