Finding the Right Magician...part two
I left you with solid information to enable you to search the
internet and make an informed choice to assist you in choosing a magician. Continuing…
The
Agent/Agency
agent.: a person who does
business for another person: a person who acts on behalf of another.
There
was a time when individuals worked hard on behalf of entertainers, securing
them steady work. Of course, the agent received a fee/percentage for his work.
(Well-deserved too.) How nice would it be to just do what I enjoy most….
entertaining with magic, and not spending time with the business end. From
where I sit, those days are long in the rear-view mirror.
there’s a new agent in town.
I
must admit, it was a brilliant idea, and well marketed.
In
the field of Magic entertainment, do a search and you’ll find the agents. “Gig this, Gig that...Party Time, Woof,
Thumbs Up, Bish Bosh, World Entertainment.” I’ve changed the names to avoid
conflict.
What do you get?
As a consumer you receive a list of magicians that you
may contact. You get their promo info etc. Sounds good? For the most part, but
the listing of magicians is not all inclusive. The only contacts you will see
are from “paid members”, that’s us the magicians.
Competition?
Touted as benefitting the consumer. Not necessarily, you’re not buying canned
soup. All magic entertainment is not equal. Recently a potential client asked
if I could meet the same fee as another magician had quoted. As much as I want
to accommodate my clients, I had to politely decline with best wishes and hoped
their event was a success. Moments later I was contacted again, and they were
happy to pay my fee.
What does the Magician
get?
We
receive details about your event, and are able to contact you with a quote for
our services. This is nice...contact info with a motivated client, but there is
a price.
The
part that you don’t see is the fee we pay to be included on the list of
available magicians for your event. Or the additional fee if we choose a “Top
List profile.”
Or
the fee we pay if we are hired by you. Yeah, there are a lot of fees. Do we
pass on the costs? (A topic for another day.)
There
you have it...how to find the right magician for your event. Go back and look
at part one again.
All
Best Wishes,
Joe
Ferranti
Boston
Magician
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